In this episode, Steven Morris and Bob Burg discuss:

• The ROI of focusing on giving value 
• The difference between value and price 
• The law of compensation 
• Putting people first while you influence
• Why it’s important to be authentic 

Key Takeaways:

• When you focus on serving others, they will trust you and would want to get to know you. Eventually, they’ll want to do business with you and tell others about you. This is the practical value of putting your focus on giving. 
• The law of value says, that your true worth is determined by how much more you give in value than you take in payment. There’s a difference between price and value - price is a number, while value is the relative worth or desirability of something. Money is an echo of value, the thunder to value’s lightning. 
• The law of compensation states that your income is determined by how many people’s lives you touch and how well you serve them. This means that the more people we touch with the value that we provide, the more money will be rewarded to us. 
• Your influence is determined by how abundantly you place other people’s interests first. When planning a marketing campaign, always put front and center into your mind that it’s not about you, it’s about them. Show them how they will be better off doing business with you.  
• Strive to always grow towards a better version of yourself and show authenticity. The most valuable gift you can offer is yourself. All of the skills, knowledge, and experiences you’ve gained are very important but it will be all for nothing without your true authentic core. 

"Shifting your focus from getting to giving - constantly and consistently, providing immense value to others understanding that doing so is not only a more fulfilling way of conducting business, it's actually the most financially profitable way as well." —  Bob Burg

Bob Burg’s book recommendations: 

Connect With Bob Burg:

Website: https://burg.com/

Facebook: http://www.facebook.com/burgbob

YouTube: http://www.youtube.com/user/burgcommunications

LinkedIn: http://www.linkedin.com/in/bobburg

Instagram: https://www.instagram.com/realbobburg/

Twitter: http://www.twitter.com/bobburg 
  

Get "The Beautiful Business" book by clicking on this link: https://the-beautiful-business.com/

Connect With Steven Morris

Website: https://matterco.co/

LinkedIn: https://www.linkedin.com/in/stevenmorris111/

Instagram: https://www.instagram.com/matter_smorris/

Twitter: https://twitter.com/StevenMMorris

Steven Morris, CEO of Matter Consulting is an ever-curious life-seeker, brand and culture building expert, advisor, author, and speaker. 

With over 27 years of entrepreneurial experience, he has served as a trusted advisor to over 3,000 business leaders and evolved more than 250 brands and cultures, including Google, Habitat for Humanity, Samsung, and Disney. 

His best-selling book, "The Beautiful Business," and his widely read Insights blog are a testament to his consulting expertise in creating unignorable, magnetic, and sustainable companies.

His diverse interests, including meditation, fine art painting, surfing, and beekeeping, infuse his work with creativity, soul, and a deep understanding of the human experience.

You can find more podcasts and join 30,000+ other brilliant and soulful readers of his weekly INSIGHTS blog at MatterCo.