Don’t be afraid to go narrow! Sara Dunn, Wedding industry SEO consultant, used to be afraid of writing articles that were too specific. She was worried that her general audience wouldn’t benefit.However, soon enough she found many online searchers are looking for specific information.

In fact, one of Sara’s most popular blog posts is on a very specific topic: content ideas for wedding planners.

If you want to reach a specific market, don’t be afraid to “go narrow” and write content just for them!