It's the oldest, worst, and most effective part of American politics: go negative.

6 - Go Negative

The ultimate playbook for winning a presidential campaign. MSNBC’s Chris Matthews and campaign veterans who have had front row seats to presidential history dive deep into the six most important lessons learned from presidential campaigns that win. Chris and his guests tap into their experience, historical insight, passion for electoral politics, and love for our country to explain why these lessons matter, and how they’ve separated winners from losers.

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Winning campaigns choose to make the tough calls that put candidates on the right side of history.

5 - Ride the Galloping Horse of History

Know how to play from the back—great politicians turn losses ... into wins.

4 - Play from the Back

The country is always listening—so don't say something you don't want every voter to hear.

3 - The Walls Have Ears

Lesson two: see something, say something. When unscripted moments flare up in a campaign, voters want to see candidates who can show some spontaneity. They want to know that their nominees can live without their talking points—that the lights are on and somebody's home.

Chris Matthews dissects the most memorable campaign turning points with Peggy Noonan, a Reagan speechwriter, and Jon Allen, a political analyst at NBC News.

For a transcript, please visit https://www.msnbc.com/soyouwannabepresident.

6 - Go Negative

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