Go Nimbly is a revenue operations consultancy and software company, helping businesses operate their revenue side of their business, which includes such areas as sales, marketing, and customer success, and the analytics that make those teams run. In this episode, I talk with Jason Reichl, co-founder and CEO of Go Nimbly. He details his background in design and product management, and the time he spent in Silicon Valley, seeing SaaS companies spring up all the time, which didn’t prioritize revenue operations in a way that made sense.

It was from this that the idea came to him and his co-founders to create a company that could help businesses see their revenue operations teams in a new way, and maximize their profit. In our conversation, he shares key strategies for unifying revenue operations teams within a company, the work of consultancy, and Jason details the book that the Go Nimbly team is writing to help the reader transform so that they can transform their business.

Topics in this episode

Working as a part of a revenue operations team

The revenue gains companies experience when they unify the revenue operations; sales, marketing, and customer success

Revenue impact statement

Why they target SasS companies

Three levels of operations teams out there

Intuition-based

Experiential

Customer-based

Four core metrics to measure the health of an operations team:

Volume

Value

Velocity

Conversion

Create a roadmap for operational projects in order to see if it has an impact on improving the value that you are looking at

Working with companies in the short-term, and being stick enough with them so that the partnership continues long-term

Contact Info

Go Nimbly blog: https://gonimbly.com/blog/

LinkedIn: https://www.linkedin.com/in/betterjason/