Gnarly is a British Sri Lankan producer, finger drummer, and performer based in London. In this clip from episode 025, she makes the case for building a small, engaged audience over chasing viral numbers — and explains why she's never once tried to go viral.

This is a short one. But it might reframe how you think about the whole game.

Listen to the full conversation: Episode 025 — Gnarly Part 1: Working Quickly, Not Frantically.

Subscribe to ProducerHead on Substack at producerhead.substack.com and get access to Sonic Stimulus Vol. 1, a curated sample pack, Invisible Instruments, a collection of writing on the creative and psychological side of making music, and The Pocket, a video library of guests sharing behind the scenes of their sessions.

Get full access to ProducerHead at producerhead.substack.com/subscribe