Owned + Earned

Go Small to Go Big: PR Strategies to Build Your Brand’s Community

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B2B marketing demands we do more; more followers, more interactions, more posts. What if, instead of going big to meet these demands, you started small? This week, Kami Watson Huyse, Communications Strategist, brings the concept of community to a micro level. By going small, with targeted engagement and focused problem-solving, your online brand can grow bigger than ever. With more than 2 decades of online community experience, Kami tackles marketing’s biggest problems and more. 


Key Insights & Timestamps:

  • [00:00]: Podcast begins
  • [00:53]: Introducing Kami Watson Huyse: Marketing, blogging & the community aspect
  • [09:04]: From Passive to Active! Building a community of real customer relationships
  • [15:57]: What About Workflow? Managing overwhelm in the B2B marketing space 
  • [20:30]: Show Your Work! Owned content & reciprocal relationships for B2B success
  • [28:52]: Have We Talked to Our Client Today? Questions every marketing team should be asking


    • Guest Spotlight:

    Kami Watson Huyse:

    Kami Watson Huyse is a national leader on the topic of public relations and social media strategy. A 20-year-veteran of public relations, she speaks at social media events and conferences all over the country. Her work in social media has earned her 2 Society for New Communications Research Social Media awards and IABC's Gold Quill of Excellence Award. She is the strategic architect for many successful social media campaigns and oversees account management for Zoetica. 

    Kami is also the co-founder and host of the Social Media Breakfast of Houston, a monthly meeting of over 100 influencers in Houston. She was recently named a Women Who Means Business by the Houston Business Journal. 


    Key Takeaways:

    • “If you build a community around your brand, other people can imitate you, but they can’t be you.” As a 20-year veteran in the PR space, Kami isn’t afraid to dispel the myths about marketing competition. When it comes to forging your path in the marketplace, Kami believes building community with your audience should take higher priority over brand-vs-brand competition.
    • “I would say, go small to go big.” When asked about building an audience and a community, Kami’s strategy is not to fear a niche. In her experience, going too big too fast might create an audience of people you can’t be truly impactful with. “If you get a group of people that really believe in you, guess what they’re going to do? They’re going to tell other people.”
    • Overwhelmed? “Especially in the B2B space, people want to know who you are, the you that is bringing your expertise to the group.” Kami isn’t afraid to tackle overwhelmed clients with simple solutions that prioritize authenticity. Her biggest tips include knowing who your true audience really is and being unafraid to make content that addresses their biggest concerns with microcontent like short form videos. 


      • Resources Mentioned:

      Zoetica | zoeticamedia.com


      Connect with Kami:

      LinkedIn: https://www.linkedin.com/in/kamihuyse/


      Stay Connected:

      • Sarah Smith on LinkedIn: https://www.linkedin.com/in/speakerboxsarah/
      • Ray Smith on LinkedIn: https://www.linkedin.com/in/raymondsmithjr/
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