Go-to-Market Collaboration w/ Marketing, Sales, & Product w/ Ashley Estilette

If you’re selling complex software, you need sales, marketing, and product teams that both match that complexity and match each other.

You need go-to-market collaboration across teams. But how?

In this episode, I interview Ashley Estilette, CMO at Mitratech, about developing a Scrum Team to raise the bar on go-to-market collaboration.

In this episode we discuss:

Paying attention to how the 3 teams look, act, and feel together

Being obsessive about your focus

Crafting a winning Scrum/Tiger team

Building a culture based on trust

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