‘I like doing a bit of everything but I do specifically like the people part of things — working on partnerships and networking and expanding your reach.’ – Alexandra Cote

Here’s what John got into with Alexandra this week on Ship it and Sip it:

• How should founders prioritise their marketing approach at an early stage?


• Which channel works best for early-stage startups?


• What you can do to differentiate both your brand and content 🚀


• How to measure and structure marketing experiments ⚖️

And we broke down go-to-market strategies for founders at three levels:

1. Those with a large engaged audience and deep industry expertise


2. Those with deep industry expertise but a small or simply personal social audience


3. And those with not so much expertise and no social/web presence.

No matter where you’re at as a founder, Alexandra’s advice for growth marketing can be put to use today💡



With examples from Wynter, Notion, Typescript Pitch and more 🤩

‘I'll tell you honestly, any channel can work for you. Any tactic — the newsletter, the podcast, the blog, whatever — as long you can tie it to your target audience's pain points.’



Follow Alexandra on Twitter and catch her newsletter: twitter.com/cotealexandra11

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