The Front Door Newsletter

Go-to-Market Secrets from the Brains Behind Digital Health Unicorn, Thirty Madison


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On the inaugural episode of The Front Door Newsletter, Architect Health Co-founder & CEO, Sohum Shah interviews Demetri Karagas. Demetri is the Co-founder and Chief Operating Officer of ⁠Thirty Madison⁠, the healthcare company focused on delivering personalized treatments to specific chronic condition areas and creating exceptional outcomes for all. He drives strategy and execution across Thirty Madison’s offerings, with a constant focus on providing personalized, quality care to each individual. His human-first approach to developing every part of the customer experience—from the online doctor consultation to the medication’s packaging—has led the company to achieve record growth in a short amount of time. Demetri’s background in building and scaling customer-centric companies such as Homejoy (acquired by Google) makes him ideally suited to balance momentous company growth with first-class customer care. When he’s not poring over the latest patient reviews to find trends, he can be found running outside in his Astoria neighborhood, reading the latest historical fiction novel, or trying to find the spiciest food in New York City.

Architect Health's The Front Door Newsletter interviews healthcare executives, founders, and experts on healthcare innovation, digital health, and preventative care. The goal is to identify pain points in these spaces and paint visions on how to address them, inspiring decision makers at traditional healthcare orgs.


Architect Health is a digital health aggregator and navigator that makes digital health more accessible to health insurance companies and their members. By proactively recommending low cost, high efficiency telehealth apps to members, Architect helps health plans expand their benefit offerings and realize a meaningful digital health cost savings opportunity with potential for 10x ROI. Co-founders Sohum Shah and Sidd Hariharan have deep expertise working with health plans and have built care management programs and aligned technology for Humana and BlueCross BlueShield. Architect Health is backed by Drive Capital, Entrepreneurs Roundtable Accelerator (ERA), Cherrystone Angel Group, Plug and Play Ventures, Service Provider Capital, Bain Capital Ventures and strategic angels.

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The Front Door NewsletterBy Hosted by Sohum Shah, Co-founder & CEO of Architect Health