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"Go-To-Market Strategy: Design, Execute, and Adjust Based On The Buyer" with Anand Akela
Sarah chats with seasoned marketing professional Anand Akela, Chief Marketing Officer at Acalvio Technologies, leader in cyber deception technology. Anand and Sarah discuss designing and executing go-to-market strategies, mapping out the buyer’s journey, and adjusting course based on targeted personas. Anand’s former roles include Vice President of Marketing at Nutanix and Vice President of Product Marketing at Tricentis.
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By Whiteboard Geeks
4.9
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Sarah chats with seasoned marketing professional Anand Akela, Chief Marketing Officer at Acalvio Technologies, leader in cyber deception technology. Anand and Sarah discuss designing and executing go-to-market strategies, mapping out the buyer’s journey, and adjusting course based on targeted personas. Anand’s former roles include Vice President of Marketing at Nutanix and Vice President of Product Marketing at Tricentis.