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The go-to-market strategy is a plan for how to acquire the first set of users for your product. It involves identifying your target segment, the discovery process, and the mood and motivation for purchase.
For early-stage startups, a simple 3Cs checklist can be used to identify the right go-to-market strategy:
In larger companies, there are teams dedicated to identifying the right GTM and developing a detailed strategy. However, for early-stage startups, a simple plan is sufficient. The most important thing is to be clear about your target segment and to consistently engage with them.
Here are some additional points that could be mentioned in the episode intro:
By VATSAL SAFAYAThe go-to-market strategy is a plan for how to acquire the first set of users for your product. It involves identifying your target segment, the discovery process, and the mood and motivation for purchase.
For early-stage startups, a simple 3Cs checklist can be used to identify the right go-to-market strategy:
In larger companies, there are teams dedicated to identifying the right GTM and developing a detailed strategy. However, for early-stage startups, a simple plan is sufficient. The most important thing is to be clear about your target segment and to consistently engage with them.
Here are some additional points that could be mentioned in the episode intro: