You can have a great idea you, can even have the funding for it. But you need to leave room in the execution of that model to have that variance, the human condition variance. You can pull all the data, you can interpret all the data, you can look at all the comps, you can see all this stuff. I will tell you that you have to go with your gut. You have to do gut checks all the time. And you have to leave a little room for something to happen. I don't mean, be negative; it will not work that way. It's more like something amazing could happen in that little space that you leave for magic to happen.