“It always starts with a goal.”   Before you even begin to set up an inbound motion, think about what that goal is. Ideally, it's one that’ll have an intrinsic value for both sales and marketing, says Josh.   According to him, the age-old rift between marketing and sales can be mended by establishing trustworthy inbound processes.   Josh Harcus, founder & Head of Growth at Huify, is an expert on all things inbound. He is also the best selling author of Closing Culture.   In this episode, Josh shared his insights on:  - Obvious mistakes people make while setting up their inbound motion. - The ideal way of setting up a lead follow-up process. - Building the right tech stack.