Topics Covered In This Episode

• Mercer and Jeff Sauer embark on a journey to set and execute their 2024 goals.
• They categorize goals into financial, business, and personal buckets, and plan to share progress throughout the year.
• They emphasize continuous goal execution and personal growth, breaking the cycle of setting new goals each year.
• Personal and Business Balance: Jeff strives to promote his brand, improve relationships, and embrace self-reflection. Mercer seeks to relinquish control and enhance personal connections.
• Strategies for Productivity: Jeff’s 10x idea revolves around "service stacking" with a book and coaching programs. Mercers’ focus is on lower-ticket offers and improved targeting for marketing success.
• Monetization and Audience Connection: Both speakers aim to simplify, be more accepting, and shift their business model to offer more free content. The goal is to provide value, be genuine, and connect with their audience while exploring new revenue streams.
• Business Growth and Brand Development: Mercer explores innovative revenue options and plans to launch a new brand: Automated Profits.io.
• Podcast Goals and Alignment: Jeff prioritizes relationship-building over monetizing the podcast. Both speakers are aligned in their goals of audience growth and meaningful content.

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