This episode explores audience engagement, listening trends among younger demographics, and innovative radio programming. Panelists discuss integrated content, Canadian rating systems, marketing strategies, and advancements in AI for music tests. It concludes with three ideas to grow your radio audience and a teaser for the next episode.

(0:00) Introduction and sponsor acknowledgment by Omar Essack

(0:47) Overview of the global online content series

(1:13) Importance of audience engagement and viewer participation

(2:05) Sponsor: SoundStack

(2:25) Introduction of moderator Gary Grant and panelists

(6:15) Analysis of listening trends among younger demographics

(8:08) Carolyn Gilbert's insights on radio industry challenges

(10:23) Ross Winters' example of innovative radio programming

(14:20) Tapas Sen's approach to integrated content across platforms

(18:02) Importance of focusing on the listener

(24:33) Ross Winters on Canadian rating systems and challenges

(28:14) Carolyn Gilbert on marketing strategies for radio stations

(41:25) Advancements in AI and data cleaning for music tests

(47:09) Integrating social media and podcast talent into radio

(55:58) Three ideas to grow your radio audience

(1:01:33) Upcoming episode on recruitment strategies

(1:03:30) Sponsor: SoundStack

(1:04:16) Closing remarks