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Imagine applying sunscreen at the beach, getting distracted by fun and conversation, then forgetting to reapply – only to end the day with a painful burn. According to relationship Coach Daniel Ratner, this exact pattern explains why so many marriages fail despite starting with genuine love and commitment.

In this revealing episode, we explore the concept of "Sunscreen Love" – the practice of continuously nurturing and protecting your relationship from emotional burns. Drawing from decades of counseling couples, Coach Ratner shares why merely having good intentions isn't enough to sustain love. He offers practical wisdom about the corrosive effect of criticism, explaining how even well-meaning "suggestions" can gradually erode the foundation of respect and appreciation in a marriage.

The discussion tackles uncomfortable truths about relationship statistics – with only about 10% of marriages achieving true emotional fulfillment – while providing practical frameworks to join that fortunate minority. From the three essential questions everyone must answer before marriage to understanding the fundamental needs that drive men and women differently, this conversation goes beyond surface-level relationship advice.

Whether you're single, dating, newly married, or celebrating decades together, this episode provides tools to elevate your relationship from merely surviving to genuinely thriving. Learn to apply and reapply the protective elements that keep love from burning out when life's distractions inevitably arise.