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"God Whispers" — How Faith Led to a Life-Changing Exit
What does it look like when faith and dealmaking become the same story? Brandon Robinson — a practicing CRNA turned multi-unit Planet Fitness franchisee — shares one of the most remarkable entrepreneurial journeys you'll hear on this show.
Brandon built a portfolio of Planet Fitness locations in Louisiana from a standing start, backed by nothing but a $777,000 landlord contribution, a business partner who said yes without hesitation, and an unwavering conviction that God was guiding every step. He navigated a high-stakes franchise acquisition, a failed $1.36M coffee shop, and a make-or-break dinner in Jackson Hole, Wyoming — where a conversation about funeral wishes moved a dealmaker to tears and unlocked a life-changing exit.
This episode is part spiritual testimony, part M&A case study, and part masterclass in entrepreneurial grit. Brandon shares why he left the security of a medical career, how he found the right attorney, the right business partner, and the right buyer — and why the journey, not the closing check, is what he remembers most.
Topics covered:
- Going from CRNA to Planet Fitness franchisee with no franchise experience
- How a random parking lot encounter launched an entire business
- Getting into a billion-dollar REIT's space when you have no balance sheet
- The $777,000 Weingarten tenant improvement deal and what it meant
- Why he chose his exit partner before hearing the offer price
- The Jackson Hole dinner story — and the Paul Meyer connection
- How anesthesia trained him to lead when everything falls apart
- What it means to leave the comfort of a professional career for entrepreneurship
- Losing $1.36M in a coffee shop and what he learned
- Building a legacy, not just a net worth
🔗 Website: https://www.thedealpodcast.com/ Joshua Wilson on LinkedIn: https://www.linkedin.com/in/joshuadwilson/ YouTube: https://www.youtube.com/@dealpodcast Powered By: FA Mergers https://www.famergers.com/
DISCLAIMER The Deal Podcast is for informational and educational purposes only. Nothing discussed constitutes investment advice, a solicitation, or a recommendation to buy or sell any security. Always consult a licensed professional before making financial or investment decisions.
View all episodes
By Joshua WilsonWhat does it look like when faith and dealmaking become the same story? Brandon Robinson — a practicing CRNA turned multi-unit Planet Fitness franchisee — shares one of the most remarkable entrepreneurial journeys you'll hear on this show.
Brandon built a portfolio of Planet Fitness locations in Louisiana from a standing start, backed by nothing but a $777,000 landlord contribution, a business partner who said yes without hesitation, and an unwavering conviction that God was guiding every step. He navigated a high-stakes franchise acquisition, a failed $1.36M coffee shop, and a make-or-break dinner in Jackson Hole, Wyoming — where a conversation about funeral wishes moved a dealmaker to tears and unlocked a life-changing exit.
This episode is part spiritual testimony, part M&A case study, and part masterclass in entrepreneurial grit. Brandon shares why he left the security of a medical career, how he found the right attorney, the right business partner, and the right buyer — and why the journey, not the closing check, is what he remembers most.
Topics covered:
- Going from CRNA to Planet Fitness franchisee with no franchise experience
- How a random parking lot encounter launched an entire business
- Getting into a billion-dollar REIT's space when you have no balance sheet
- The $777,000 Weingarten tenant improvement deal and what it meant
- Why he chose his exit partner before hearing the offer price
- The Jackson Hole dinner story — and the Paul Meyer connection
- How anesthesia trained him to lead when everything falls apart
- What it means to leave the comfort of a professional career for entrepreneurship
- Losing $1.36M in a coffee shop and what he learned
- Building a legacy, not just a net worth
🔗 Website: https://www.thedealpodcast.com/ Joshua Wilson on LinkedIn: https://www.linkedin.com/in/joshuadwilson/ YouTube: https://www.youtube.com/@dealpodcast Powered By: FA Mergers https://www.famergers.com/
DISCLAIMER The Deal Podcast is for informational and educational purposes only. Nothing discussed constitutes investment advice, a solicitation, or a recommendation to buy or sell any security. Always consult a licensed professional before making financial or investment decisions.