SaaS Stories

Goggles On, Reality Off: The Training Revolution Nobody Saw Coming


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Ever witnessed that moment of pure wonder when someone experiences virtual reality for the first time? That childlike innocence – that "wow" moment – was exactly what convinced Angus Stevens that Start Beyond was onto something revolutionary. Now approaching its 10-year anniversary, Start Beyond has transformed how organisations approach training, turning it from a dreaded chore into an experience employees actively seek out.

At the heart of Start Beyond's success is a carefully balanced approach to technology and storytelling. Their process always begins with two critical questions: "How do you want the audience to feel?" and "How do you envisage this content will be consumed?" 

By starting with these human aspects rather than technological capabilities, they create experiences that deliver both practical knowledge and emotional impact. This philosophy extends to their selective adoption of artificial intelligence – despite the hype, they implement AI only when it genuinely enhances rather than detracts from the learning experience.

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SaaS StoriesBy Joana Inch