This week we are joined by Goh Ai Ching of Piktochart, which is an all-in-one tool to easily create infographics, presentations, reports, posters, and videos online either from scratch or by editing a broad range of templates.

This was a great conversation to discuss the pathway of a bootstrapped founder.  We talk about what led to the founding of the company, building in the early days, and how the go to market has evolved over time.  We touch on competition with Canva and what the differentiating factor is.

I’d love to know what you took away from this conversation with Goh Ai Ching. If you’d like to be considered as a guest or have someone that you’d like to hear me speak to, drop me a message.

—

Where to find Goh Ai Ching:

• LinkedIn:  https://www.linkedin.com/in/gohaiching/

• Piktochart:  https://piktochart.com/

—

Where to hear more from The Indelible VC:

• Newsletter: https://indelible.vc

• Twitter: https://twitter.com/IndelibleVc

• LinkedIn: https://www.linkedin.com/in/kbrockland/

—

In this episode, we cover:

[1:25] From corporate burnout to entrepreneur

[4:37] Going from an idea to building a product

[10:27] First steps towards a go to market

[16:25] Evolution of the product over time and competition

[27:57] Establishing a pricing model and price point

[30:52] Managing with metrics as an organization

[40:01] The future of Piktochart

[42:52] Closing questions

—

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit seaofstartups.substack.com