While I was working for a SaaS startup, a member of our board once gave some advice for sales and marketing. He said pick one, maybe two bets, and go all-in.

It's not in my nature to go all-in, especially when there's a lot at stake, but it's something I'm working on. And this wonderful little thing called data sure does help.

On our latest episode of SmartBug on Tap, we discussed the 3 keys to going all-in with your data.

Check it out.