Many businesses are doomed to fail because they focus too much on developing a strong brand but blatantly ignore the customers' buying journey. Without understanding their behaviors, needs, and interests, there will be a huge disconnect that could lead to huge losses. Mark Cox sits down with Matt Heinz, President and Founder of Heinz Marketing, to discuss the right way to build trust and credibility with your target market. Matt explains how to leverage today's technological innovations, particularly AI, to swiftly adjust business strategies to the ever-evolving world. He also stresses the importance of proper collaboration and teamwork between sales and marketing teams to perfectly capture the attention and interest of the public towards their businesses.