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Going back to the beginning is valuable storytelling content.
Let me blast a common misconception out of the water. You don't need some 'I was down to my last 20p before I spotted a massive opportunity and now I'm a squillionare' tale of inception to have something interesting to say.
Talking about how you started your business works on many levels
First up. It helps your ideal client understand more about the person behind the brand i.e. you which good for trust and great for relationship building
Next. It shows others the problem you initially set out to fix (which is likely to be the same problem they have now) and gives them confidence in your ability to help them, because you've 'been there, done that'
And finally. It helps unite your audience around your common purpose; this story shows them what's important to you and what drives you so they can connect their own journey to yours.
First up. It helps your ideal client understand more about the person behind the brand i.e. you which good for trust and great for relationship building
Next. It shows others the problem you initially set out to fix (which is likely to be the same problem they have now) and gives them confidence in your ability to help them, because you've 'been there, done that'
And finally. It helps unite your audience around your common purpose; this story shows them what's important to you and what drives you so they can connect their own journey to yours.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
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By Hilary SalzmanLet me blast a common misconception out of the water. You don't need some 'I was down to my last 20p before I spotted a massive opportunity and now I'm a squillionare' tale of inception to have something interesting to say.
Talking about how you started your business works on many levels
First up. It helps your ideal client understand more about the person behind the brand i.e. you which good for trust and great for relationship building
Next. It shows others the problem you initially set out to fix (which is likely to be the same problem they have now) and gives them confidence in your ability to help them, because you've 'been there, done that'
And finally. It helps unite your audience around your common purpose; this story shows them what's important to you and what drives you so they can connect their own journey to yours.
First up. It helps your ideal client understand more about the person behind the brand i.e. you which good for trust and great for relationship building
Next. It shows others the problem you initially set out to fix (which is likely to be the same problem they have now) and gives them confidence in your ability to help them, because you've 'been there, done that'
And finally. It helps unite your audience around your common purpose; this story shows them what's important to you and what drives you so they can connect their own journey to yours.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing