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A childhood brush with death shaped Neal Woodson's entire life philosophy. After surviving what doctors called an infant tachycardia at less than a year old, Neil's mother consistently reminded him: "You're here for a reason. Don't squander it." That powerful message became the foundation for a life dedicated to service and helping others realize their potential.

Neal takes us on his journey from aspiring musician to leadership trainer and service advocate, revealing how unexpected opportunities and saying "yes" led him to discover his true calling. Though he initially pursued music, studying composition theory and playing trombone professionally, Neal found his purpose in teaching others about leadership and service. His transition wasn't planned but emerged organically as he followed his instinct to help others.

What makes Neal's perspective so refreshing is his definition of service. "Service is much bigger than customer service," he explains. "It's something we all do every day." From opening doors for strangers to bringing milk home for your family, service permeates our daily lives in ways we often overlook. Neal's research reveals that humans are biologically wired for cooperation rather than competition, with our bodies releasing feel-good hormones like dopamine, serotonin, and oxytocin when we help others.

His book "Giving a Shit" challenges the notion that businesses exist primarily for profit, arguing instead that making money is necessary (like breathing) but not the purpose. True purpose comes through service. Neal shares a fascinating contrast between the fictional "Lord of the Flies" and a real-life incident where shipwrecked schoolboys thrived through cooperation rather than descending into savagery, illustrating how service and cooperation represent our natural state.

Throughout our conversation, Neal returns to his core mantra: "Go do some good." This simple yet profound directive guides his work and personal life. When asked how he hopes to be remembered, his answer speaks volumes about his values: "He helped me. He helped me be better than I thought I could be."

Whether you're navigating personal relationships, leading a team, or running a business, Neal's insights on service-centered living offer a transformative path forward. Listen now to discover how embracing service can create a more fulfilling life and a better world for all of us.

Neal Woodson | Service Coach

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