Content That Grows

Going Beyond the Blog in Content Marketing feat. Josh Palmer

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In this episode, Nate Turner interviews Josh Palmer, the Head of Content for OnBoard, a board governance and collaboration platform. They discuss the growth of OnBoard over the past 12 to 24 months, with a focus on shifting from paid to organic traffic. They also explore the importance of building on an SEO foundation and expanding beyond traditional content marketing. 

Takeaways

  • Shifting from paid to organic traffic can lead to more sustainable and efficient growth
  • Building on an SEO foundation is crucial for content marketing success
  • Internal marketing is essential for ensuring that content assets are utilized effectively within the organization
  • Understanding the customer and product is key to developing targeted and impactful content
  • Marketers should strive to have a business mindset and understand the broader context of their organization.

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    Chapters

    00:36 Overview of OnBoard and Growth

    04:11 Benefits of Organic Growth

    08:03 Expanding Beyond SEO

    10:50 Progression of Content Marketing

    13:34 Content as Fuel

    15:38 Internal Marketing and Content Promotion

    26:12 Adapting Plans and Building Momentum

    34:26 Importance of Business Context for Marketers

     

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