Building upon more than two decades of experience in investment banking, private equity, entrepreneurship, and strategic leadership for one of the world’s largest tobacco companies, Setti Coscarella is the Chief Executive Officer of TAAT™, spearheading its entry into the USD $814 billion global tobacco industry. Setti created a business unit within the Canadian division of Philip Morris International (“PMI”) dedicated to the commercialization of reduced-risk products (“RRP”), an emerging category to offer alternatives to tobacco cigarettes. In August of 2020, Setti joined TAAT™ and in the following quarter brought its tobacco-free and nicotine-free alternative to cigarettes to tobacco wholesalers and retailers in Ohio, where it is currently sold statewide.

At the beginning of his career, Setti held analyst and investment banking roles at three of Canada’s “Big Five” financial institutions, as well as positions in private equity and management consulting.