Customer Conversations

Going Beyond Your Early Adopters with UpKeep’s Jeff Ignacio

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Jeff Ignacio is the Head of Revenue and Growth Operations at UpKeep, managing the Go To Market Systems and Enablement teams. Prior to working at UpKeep Jeff spanned a variety of roles at both large tech firms such as Accenture, Intel, Google, and high growth ventures such as Vizier (viz-ier) and PatientPop. In this episode of the Customer Conversations podcast, Sean and Jeff cover

  • The difference between product fit vs. go to market fit
  • Expanding from early adopters and engaging the early majority
  • Monitoring a customers risk profile
  • Defining and managing a post-sales cycle

    • Resources:

    • Product Lifecycle - https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091
    • Crossing The Chasm - https://www.goodreads.com/book/show/61329.Crossing_the_Chasm
    • Sales Enablement Podcast - https://www.ringdna.com/sales-enablement-podcast-with-andy-paul

      • Connecting with Jeff:

      • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffbethechange/
        • ...more
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        Customer ConversationsBy Sean Boyce and Stuart Balcombe
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