We start off this episode with a matter of simple math...

You're not going to create a nice six-figure online business on the back of little eBook sales.

Remember, there are 3 ways to grow a business...

1. Get more customers
2. Get more frequent purchases
3. Get higher ticket sales.

With that in mind, we begin talking about DESIGNING your business with this in mind: Namely, your funnel and why you should lay it out BACKWARDS.

 

You'll learn:

• The inherent design flaw of any business which relies solely on low-ticket offers
• The huge benefit to the mere exercise of creating a high-end offer...even if you don't actually build it yet.
• The order in which to design your funnel
• The recommended order on how to BUILD the pieces of your sales funnel if you're just starting out.