Welcome to the first episode of the fall season of Free Your Inner Guru!

Today we are launching our new brand, and I have a ton to share from an event I attended recently where I heard Simon Sinek – one of my favourite authors and speakers – share his wisdom at a live event in Toronto.

Simon Sinek is the author of Start With Why

Start With Why is a perennial bestseller that I recommend to each of my clients when they start their journey with me. His work has influenced my life and my work. I walked away with a deeper understanding of why your why is important.

Key points in this episode:

Introducing the new Free Your Inner Guru brand:

What’s the meaning behind the new brand?

The heart is for love, leadership and the courage it takes to live an open-hearted way.

The spiral is for the journey of life – it’s not a linear path.  We keep coming back to the same lessons and events with new understanding.

Kudos to the designer – Sherpa Creative

Simon Sinek and Your WHY (5:15)

is who you are at your natural best.

doesn’t change.

is your origin story.

is the thing you are responsible to share with everybody else.

The role tragedy plays in your WHY (8:19)

Knowing your WHY

helps you become a better leader.

helps you scale so you can serve more people (10:40)

How do you get to your WHY?  (11:30)

He shared “a fun way to get to your WHY” that I, in turn, share with you in this podcast.

Mentioned in this episode:

Simon Sinek’s TED Talk – How Great Leaders Inspire Action

Simon Sinek’s Book – Start With Why

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