Florian Reusch, the Chief Digital Officer at Drykorn, joins the podcast to give more detail on their digital transformation journey. It is testament to their commitment to "Going Digital by 2021" that Florian has been put in place to execute this plan. On the show, we discuss what it really means to 'go digital' ; how you measure progress ; and the importance of communication and agility during this complicated but rewarding process. Hosted by David Wilcox