053: Going from Brick to Click with Alicia Bode of Label7th
03.18.2022 - By Foundr Media
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After 10 years in business as a beauty salon owner, Alicia Bode wanted to build a separate ecommerce brand to support the business. Thankfully, she'd been waiting 2 years on the perfect product on which she was an expert.
So Alicia started Label7th, which sells an automatic cordless curling wand that saves time and money while producing salon-quality curls. She sold out her entire stock within 48 hours of launch and has built a loyal following using education from her personal life as a salon owner.
Listen to Alicia and Mollie discuss:
How feedback from her salon customers inspired the idea of selling a curling wand
How her work in the salon inspired Label7th's scarcity model
Why you shouldn't wait to unpack your first product order
How Start and Scale provided a seamless plan to launch Label7th
Why being the face of the brand differentiates Label7th's marketing
The joy of hearing the sale alert ring on her phone on launch day
Why selling out doesn't always mean you're profitable
Why her goal was to be a guest on THIS very podcast
And much more business advice...
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