If you're considering expanding your business to a new location and are also launching a PR campaign in this new market, there are a number of aspects that you need to first consider in order to make this a success.

In this episode, Ben Davies, Account Executive at Jargon PR, discusses the biggest challenges and common pitfalls faced by companies when beginning a PR campaign in a new market, how to overcome these, and he also shares his top tips on how to make sure a campaign stands out.