Calling DIBS

Going Meta with an Interview about Interviews (Episode 4)


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Mikayla Ford, Methods Specialist with the BC Behavioural Insights Group (BC BIG).

To continue exploring the value of user research, I reached out to Mikayla Ford, who is a qualitative methods whiz. Mikayla and I reminisce about a BC BIG project where we used interviews and exploratory surveys to gain insight into why snowmobilers sled in areas that are closed to protect endangered mountain caribou.

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Calling DIBSBy Kirstin Appelt