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Mikayla Ford, Methods Specialist with the BC Behavioural Insights Group (BC BIG).
To continue exploring the value of user research, I reached out to Mikayla Ford, who is a qualitative methods whiz. Mikayla and I reminisce about a BC BIG project where we used interviews and exploratory surveys to gain insight into why snowmobilers sled in areas that are closed to protect endangered mountain caribou.
By Kirstin AppeltMikayla Ford, Methods Specialist with the BC Behavioural Insights Group (BC BIG).
To continue exploring the value of user research, I reached out to Mikayla Ford, who is a qualitative methods whiz. Mikayla and I reminisce about a BC BIG project where we used interviews and exploratory surveys to gain insight into why snowmobilers sled in areas that are closed to protect endangered mountain caribou.