In this episode of PR on the Record, hosts Shahni Ben-Haim and Ariel Shapiro delve into the world of public relations within the tech ecosystem. They share their personal journeys into PR and discuss common myths and misconceptions about the industry. The conversation highlights the collaborative nature of PR and journalism, the significance of preparation, and the value of PR in enhancing brand visibility and credibility. The hosts also address the challenges of measuring PR's ROI and the necessity of maintaining momentum in PR efforts. Overall, the episode aims to demystify PR for founders, marketers, and anyone interested in understanding the impact of effective public relations.