Startups don’t have the luxury of being sluggish out of the gate. Analytics are more rigorous, budgets are more constrained, and investors are watching the clock. It’s not so much “less is more” as “do more with less and do it quickly" for these small to midsize businesses working to launch their company and products. Pete Harrison, seasoned startup advisor and digital marketing leader, joins the podcast to share his insights on leveraging digital channels and testing to get to market more quickly. He explains how OTT (over-the-top) TV Advertising (ads for streaming TV) compares to Linear TV Advertising (ads for broadcast TV), plus why and when to use these channels.