You know that saying, “Everything old is new again”? We see how true it is in the realm of fashion and design, where colors and styles cycle back around every few years. And yes, that’s a great tip for exhibitors to be aware of when designing an exhibit. But there’s more to it than that. You can craft an emotional response by guiding your audience down memory lane (even if they don’t realize that’s what’s happening). I’ve been “going retro” a lot lately – I needed to update my laptop, but before I could do that, it required updating any