The Project: Inside Corporate Location Decisions

Going the Distance: How Rhea County Landed Nokian Tyres' First North American Plant


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This week we bring you the story of Nokian Tyres, the world's northernmost tire manufacturer. The Finland-based company announced plans last year to invest $360 million to build its first North American plant in Rhea County, Tennessee. The battle for the plant, which involved 20 different communities across the U.S., took the winning community from Tennessee all the way to Russia and Finland and even involved a major change in legislation. We spoke with Tommi Heinonen, Head of Nokian Tyres North America, and Dennis Tumlin, Executive Director for Rhea Economic and Community Development, to get the story behind the decision.

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The Project: Inside Corporate Location DecisionsBy Development Counsellors Internationals