To pivot or persevere? Is it time to take your business digital?

This question is essential for any business, especially with the pace at which the market moves today. Today we interview Caroline Conner, wine educator and founder of Wine Dine Caroline who acted fast at the start of the pandemic, shifting from welcoming tourists to an online wine eduction platform and digital course.

Caroline talks about her decision to "go digital" and the steps that she took to reign in self-managed digital marketing as a small business. 

In this episode, we cover:

• How to move your business online
• When to pivot your business
• Managing a digital community
• Creating (a lot) of content

Tune in to hear more from Caroline Conner, featured in NYT & Huffpost for being one of the *first* to offer digital wine tastings in 2020!

Season 1: Wine, Episode 7

winedinecaroline.com

https://www.instagram.com/winedinecaroline/