We’ve all heard it at some point. ‘We need to go viral.’ We explore whether it is all it’s cracked out to be and why you may need to take them back to the communications and marketing objectives. 

We are joined by Arvind Hickman, News Editor at PR Week to discuss the 2021 power book, getting coverage in the industry’s top trade publication, and how they are using podcasting. We also catch up with him on how things are going with PR Week’s ambition to get more representative voices in the magazine. 

@MyDoncaster https://twitter.com/mydoncaster?lang=en

The Sofa tweet by Doncaster https://twitter.com/MyDoncaster/status/1334790347378012160

Accidentally famous: The psychology of going viral https://edition.cnn.com/2018/03/16/health/social-media-fame/index.html 

@ArvindHickman https://twitter.com/ArvindHickman 

@prweekuknews https://twitter.com/prweekuknews 

PR Week, The PR Show - PR's Blueprint for racial diversity https://soundcloud.com/prweekuk/the-pr-show-prs-blueprint-for-racial-diversity

PR Week The PR Show - How agencies are tackling a mental health crisis https://soundcloud.com/prweekuk/the-pr-show-tackling-prs-mental-health-crisis 

How media coverage is weakened by a lack of racial diversity by Arvind Hickman  https://www.futureproofingcomms.co.uk/thelatest/fp4-chapter05 

Who’s in? PRWeek UK launches Power Book 2021 and lists lead players in each sector https://www.prweek.com/article/1708604/whos-in-prweek-uk-launches-power-book-2021-lists-lead-players-sector

Beattie Communications chairman resigns over social media post https://www.bbc.co.uk/news/uk-scotland-scotland-business-56273997

Beattie’s intent - Not the mortifying, messed up message  - is what matters most by Arvind Hickman https://www.prweek.com/article/1708725/beatties-intent-%E2%80%93-not-mortifying-messed-up-message-%E2%80%93-matters

After Coca-Cola Backlash, LinkedIn Removes Diversity Lesson Telling Employees to 'Be Less White' https://www.newsweek.com/linkedin-removes-diversity-lesson-less-white-1571205 

‘Lazy, misogynistic, inverted trolling, tone deaf’ - Burger King tweet about ‘women in the kitchen leaves foul taste’ by Arvind Hickman https://www.prweek.com/article/1709404/lazy-misogynistic-inverted-trolling-tone-deaf-%E2%80%93-burger-king-tweet-women-kitchen-leaves-foul-taste 

Find Rebecca

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable  

Linkedin: Rebecca Roberts

Website: https://threadandfable.com/

Podcast: The Hear It podcast 

Find Harriet

Twitter: https://twitter.com/HarrietSmallies  

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com/