Please note that this episode carries a trigger warning for conversations around school shootings, domestic violence, and the cultural perceptions of violence against women.

There is no better way to kick off 2023 than to discuss some of the random current happenings in the media, and, while looking at these happenings, how nonprofit organizations can create an intentional, successful space on social media. Managing engagement can be challenging. It requires you to walk the fine line between creating awareness and solidarity while avoiding triggering and potentially harmful viral trends. There is a need for both blanket education and culture shifts in order for nonprofits to reach the right audience. Samantha and William comment on a range of topics today, from the shocking death of tWitch, the fake celebrity death trend on TikTok, the taboo about men's mental health that has come to the forefront on social media, and how to start trends about difficult but necessary topics. Plus, you will hear about the harm Andrew Tate is causing, how dynamics can come down to power and money, and the importance of holding those around us accountable. Hopefully, we are saying goodbye to some of the trends that we discussed and leaving them in 2022!

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