Niki Baxter of Baxter Equine Services is well known in the equestrian space for her stunning clips, perfect plaits and sharp quarter marks, but she's also had her fair share of viral content and the trolls and opinions that come with it.

One of Niki's videos recently received well over 150 million views, and the comments she received provided a great opportunity to discuss whether going viral is all it seems, and the fairly significant negatives this can have.

Niki also discusses dealing with opinions on social, social license to operate and why we all need to be aware of this, and shares lots of tips too.

It was an absolute joy to speak to Niki and hear her insight on all these subjects. Not easy ones but very important ones for any user of social media and any equestrian too.