Niki Baxter of Baxter Equine Services is well known in the equestrian space for her stunning clips, perfect plaits and sharp quarter marks, but she's also had her fair share of viral content and the trolls and opinions that come with it. One of Niki's videos recently received well over 150 million views, and the comments she received provided a great opportunity to discuss whether going viral is all it seems, and the fairly significant negatives this can have. Niki also discusses dealing with opinions on social, social license to operate and why we all need to be aware of this, and shares lots of tips too. It was an absolute joy to speak to Niki and hear her insight on all these subjects. Not easy ones but very important ones for any user of social media and any equestrian too.

Niki Baxter of Baxter Equine Services is well known in the equestrian space for her stunning clips, perfect plaits and sharp quarter marks, but she's also had her fair share of viral content and the trolls and opinions that come with it. One of Niki's videos recently received well over 150 million views, and the comments she received provided a great opportunity to discuss whether going viral is all it seems, and the fairly significant negatives this can have. Niki also discusses dealing with opinions on social, social license to operate and why we all need to be aware of this, and shares lots of tips too. It was an absolute joy to speak to Niki and hear her insight on all these subjects. Not easy ones but very important ones for any user of social media and any equestrian too.

Going viral, dealing with trolls and social license with Niki Baxter

Do you want to promote your small business better? Are you an influencer looking to be sponsored or to become a brand ambassador? Are you a business or influencer looking to nail your social media? Work with magazines? Feature on websites? Understand the value of photography, PR, content marketing, and so much more in your business? You've come to the right place.

Each week, social media and marketing expert Rhea Freeman shares tips, tricks, new developments, real life experiences and proven strategies to help you promote your business, brand or self better. As a social media consultant with years of PR, marketing, content and social media experience in the equestrian and country industry, Rhea shares her tried and tested strategies that you can implement NOW and make a difference to what you're doing. And there's a special guest every other week too giving a different perspective and their top tips.

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Marketing

Do you want to promote your small business better? Are you an influencer looking to be sponsored or to become a brand ambassador? Are you a business or influencer looking to nail your social media? Work with magazines? Feature on websites? Understand the value of photography, PR, content marketing, and so much more in your business? You've come to the right place. Each week, social media and marketing expert Rhea Freeman shares tips, tricks, new developments, real life experiences and proven strategies to help you promote your business, brand or self better. As a social media consultant with years of PR, marketing, content and social media experience in the equestrian and country industry, Rhea shares her tried and tested strategies that you can implement NOW and make a difference to what you're doing. And there's a special guest every other week too giving a different perspective and their top tips.

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Going viral, dealing with trolls and social license with Niki Baxter

Going viral, dealing with trolls and social license with Niki Baxter

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