Emelie Schultz is the Social Media Coordinator for the City of Toledo, Ohio — and the person behind a mayor's TikTok response that racked up 380,000 views, 45,000 likes, and got an out-of-state influencer to fly in for a football game he'd never heard of. But the viral moment is just the starting point.

In this episode, Emelie and Sarah talk about the steady, strategic work underneath the highlights: doubling attendance at Toledo's first-ever Homeownership Fair, shifting content strategy back to everyday city services, and what's coming for every government communicator with the ADA web accessibility requirements taking effect in 2026.

Resources & Links

• Italian Bowl Response from Toledo Mayor
• City of Toledo on TikTok, Instagram, and Facebook
• Emelie Schultz on LinkedIn

Modern Gov Matters is presented by CivAll, powered by Social News Desk. For more episodes, visit moderngovmatters.com.