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Going virtual to collect in-depth consumer data
For the latest TV and Media report, Ericsson ConsumerLab interviewed over 20,000 people in 13 countries representing the views of more than a billion people. The use of virtual reality to conduct in-depth consumer interviews is one for first cases of its kind.
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By Ericsson
5
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For the latest TV and Media report, Ericsson ConsumerLab interviewed over 20,000 people in 13 countries representing the views of more than a billion people. The use of virtual reality to conduct in-depth consumer interviews is one for first cases of its kind.