Charlie Riley and Greg Wise sit down with Jonathan Gandolf, co-founder of The Juice and CEO of AudiencePlus, to rethink how B2B marketers allocate their chips. They challenge the “publish five blog posts or else” mindset and argue for “one really good blog post” paired with a laser-focused distribution strategy. From blending digital content with out-of-home tactics to measuring investments in terms of leads and pipeline, Jonathan calls on marketers to earn internal trust—and trust their own instincts—while shifting resources to winning plays.

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👤 Guest Bio

Jonathan Gandolf is Co-Founder & CEO of AudiencePlus, a B2B content platform that helps brands publish content, distribute content, and convert from the content their teams are already creating. Formerly The Juice, AudiencePlus bridges creative storytelling with data-driven distribution. Connect with Jonathan on LinkedIn.

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📌 What We Cover

• Why “promotion versus production” matters more than pumping out volume
• How “one really good blog post and distribute it really well” trumps five average posts
• The untapped value of out-of-home advertising for B2B buyers “still driving home from work”
• Shifting your “chips” to marketing bets that deliver increasing returns
• Translating website traffic and dwell time into leads, pipeline, and spend
• Earning trust internally—sales, executive team, even the board—by speaking in their language
• Balancing brand creativity with measurable ROI without over-indexing on every metric
• Trusting your gut instincts when lived experience “doesn’t fit in a spreadsheet”

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🔗 Resources Mentioned

• AudiencePlus – B2B content platform: publish, distribute, convert
• The Juice – Co-founded by Jonathan Gandolf
• One Screen – Out-of-home partner, powering this podcast
• Jonathan Gandolf, LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

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