From thru-hikers to ski mountaineers and backpack hunters, Outdoor Vitals’ products have gained a very diverse following. To understand why, Luke Koppa sat down with Brigham Crane, their Product Design Director, to discuss designing products for ‘experiences’ rather than sports, the current state of active insulation, gold-covered down, and more.

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TOPICS & TIMES:

Brigham’s Background (4:49)

Outdoor Vitals Overview (9:36)

Versatility vs Specificity (11:40)

Collection: Mountain Pursuit (14:51)

Prototyping Challenges (22:30)

Active Insulations (24:56)

ExpeDry Down (30:56)

Hunting vs Other Apparel (38:26)

Outdoor Vitals Hardgoods (41:43)

Biggest Areas for Improvement (45:31)

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