Authentic Influence

Goldman Sachs Head of Brand and Marketing, Consumer and Investment Management, Dustin Cohn on Authentic Simplification of Education

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On today's episode, the final interview of 2019: a conversation with Dustin Cohn, Head of Brand and Marketing over Consumer and Investment Management at Goldman Sachs, on how to use financial education to launch and build a brand. Our specific focus is within Marcus, Goldman's online bank.

Today, you'll learn:

  • How Dustin saw Marcus as an opportunity to build a brand within a legacy umbrella, but without the legacy infrastructure
  • How Dustin's diverse industry executive experience plays to his advantage in the financial world -- and how consumer behavior transcends industry
  • The importance / definition of authenticity to Dustin (and how that translates to less asterisks)
  • What consumers don't know about Marcus that they should
  • How Dustin creates community around Goldman/Marcus, especially through the simplification of education
  • How Dustin leverages testimonials and the authentic experiences customers have
  • Future outlook for the brand, and advice on how to build an authentic brand

    • Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

    Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

    Find more at https://www.podcast.vivoom.co/.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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    Authentic InfluenceBy Adam Conner
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