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Getting out of the office to do research has always been a fantastic way to see beyond the customer interview. Watching a customer in their context provides insights for product teams that most users wouldn't even know to share with a research team.
But, getting out into the 'field' to do research comes with unique challenges: some logistical, some strategic. Watch as Bri from Toast shares here advice for field research that works.
4.2
55 ratings
Getting out of the office to do research has always been a fantastic way to see beyond the customer interview. Watching a customer in their context provides insights for product teams that most users wouldn't even know to share with a research team.
But, getting out into the 'field' to do research comes with unique challenges: some logistical, some strategic. Watch as Bri from Toast shares here advice for field research that works.
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