In the first episode of the new season, we dive straight into the deep end. We’re talking about how we choose our clients. Join us and our guests Johanna Roca (Accept & Proceed) & Pedro Messias (OMSE) as we unpack ethical dilemmas, personal morals, and the realities of running a business alongside them.

We confront some tough questions: How do we feel about industries like oil, gambling, politics or religion? Do ‘good’ clients even exist? Does B-corp mean anything? How much privilege do you need to turn down projects?

We dissect real-world examples, including the controversy surrounding Havas's partnership with Shell, and hear from listeners who are grappling with morality while making money.

Tune in for a powerful conversation, which should encourage everyone to be critical of who they lend their creativity to.

Credits —

Stories: Mirella Arapian / Jonny, Hey What! Studio / Michael Johnson

Mentions: Hackney Church / First Things First / Rob Mayhew

Small print: Edelman Trust Barameter: https://www.edelman.com/trust/trust-barometer

Brian Eno at Imperial College: https://www.imperial.ac.uk/news/241832/brian-eno-we-need-creative-industry/

Gambling statistics: https://www.theguardian.com/commentisfree/2021/nov/16/mps-online-gambling-companies-health-at-risk-problem-gamblers

Sponsored by Lucky Dip (luckydip.studio)

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