Good branding is always democratic

I came across Base Design while working within the cultural sector. They are iconic and have always inspired a lot of French designers.
We discover the conception of Base Design and Thierry's joyful process of building. Base's DNA and feel align with Thierry's vision at the core, which he enthusiastically shares. This conversation is an ode to creative leadership.

His definition of Branding:
My definition of Branding is one's ability to communicate unique gifts to the world in the most effective medium.  

Where you can find Thierry Brunfaut:
Base Design
The five minutes poster

More about our talk
Goodies to explore more

Blog - Ideas on Branding

Join Your Branding letter
Branding demystified. Straight to your inbox.