Welcome to Good Company — the podcast where we sit down with Australia’s fastest-growing founders and uncover the real stories behind the businesses they’re building.

In this episode, we sit down with Sam Merton, the founder of Bayside Golf — a fast-growing golf brand bringing quality gear, lifestyle culture, and a modern community feel to one of Australia’s most loved sports.

From launching with a single idea to building a brand that resonates with everyday golfers, Sam has carved out a unique lane in a crowded industry. His approach blends product quality, brand storytelling, and a deep understanding of what golfers actually want.

🔥 In this episode, we dive into:
✅ How Bayside Golf went from concept to a thriving modern golf brand
✅ The strategy behind product design, community, and brand loyalty
✅ Lessons Sam learned building a business outside the traditional "corporate golf" mould
✅ The realities of e-commerce growth in Australia
✅ What’s next for Bayside Golf — and how Sam plans to lead the brand into its next chapter

Whether you’re a golfer, an e-commerce operator, or a founder trying to build a brand people genuinely care about — this episode gives you the playbook.

🎙 About Good Company
Good Company highlights everyday entrepreneurs building extraordinary businesses.
Hosted by Dylan Karaitiana, founder of Metrix, the show delivers fast, practical conversations about growth, brand, and the work that truly matters.

🧠 About Dylan & Metrix
Dylan Karaitiana is the founder of Metrix — the software company helping Australia’s fastest-growing businesses scale smarter with data, automation, and digital tools.

Metrix provides:
📊 Real-time dashboards & performance analytics
⚙️ Smart automations to streamline operations
📈 Data-driven insights that fuel predictable growth

👉 Learn more: https://www.metrix.com.au

🔗 Follow Us Online:
📱 Metrix
Instagram – https://www.instagram.com/metrix.com.au
LinkedIn – https://au.linkedin.com/company/metrix

📱 Dylan Karaitiana
Instagram – https://www.instagram.com/dylankaraitiana
LinkedIn – https://www.linkedin.com/in/dylankaraitiana

Thanks for checking out another episode of Good Company. Stay well and keep growing!