Our first event of 2021 saw Julietta Dexter, Chief Growth Officer at Science Magic Inc and previously CEO at The Communications Store (TCS), treat us to an "inspiring" and "refreshing" talk exploring the importance of values and purpose in an organisation. She delved into her story, the launch of TCS and how values and a strong organisation commitment were key in its design, where to begin when deciding your own company values and many ways to become more purpose-driven. This is a must-listen for anyone interested in why honesty, reliability and diversity are the best foundations for long-term success.